• Prepare client Bio
• Create & implement a custom pre-draft publicity campaign
• Book interviews and appearances with television and radio shows, newspapers,
magazines and internet web sites
• Create broadcasting opportunities
• Create and implement specific, targeted public relations campaigns (i.e.,
Pro Bowl, Hall of Fame, free agency, contract holdouts, etc…)
• Work with the team PR staff to utilize public relations in order to raise
clients’ reputation and marketability
• Actively cultivate publicity opportunities in creating public persona
(i.e., John Randle and face paint)
• Create Charitable Tie-Ins
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